A targeted Facebook video boost that generated 609 views, 178 engagements, and 4 Messenger conversations at $2.99 per conversation — validating the best audience to book next.
*Built to create local demand, spark real inquiries, and identify the highest-intent demographic.
From local reach to real booking inquiries — video-powered engagement that converts.
Savvi Body is a mobile massage service in the health & wellness space. For service businesses like this, the goal isn't just views — it's getting the right local customers to raise their hand and start a conversation.
This campaign focused on awareness that converts into inquiries and booking momentum, not vanity metrics.
Mobile wellness services win on trust and convenience — but audiences need a reason to stop scrolling and take action.
The key questions were: Can we generate meaningful engagement locally with video? Can we turn that attention into real conversations? Who is the ideal demographic for future booking-focused campaigns?
This was a targeted awareness boost built to validate performance and uncover the best audience.
A Facebook video ad boost optimized for local engagement and lead intent.
Compelling visuals that communicate the service value quickly.
Focused on the geographic area where Savvi Body operates.
Tracked plays, comments, shares to identify high-intent viewers.
Conversations started = real booking inquiries, not just passive interest.
This campaign delivered strong engagement relative to reach and produced direct lead activity.
374 reach in the target service area — the right people saw the message.
452 video plays and 609 total views — strong replay engagement.
4 Messenger conversations at just $2.99 each — direct booking inquiries.
178 engagements create a powerful retargeting pool for the next phase.
| Metric | Result | What It Means |
|---|---|---|
| Reach | 374 | Local visibility achieved |
| Video Plays | 452 | Strong attention capture |
| Total Views | 609 | Replay engagement (1.6x plays) |
| Post Engagements | 178 | High interaction signal |
| Link Clicks | 14 | Modest traffic (opportunity area) |
| Messenger Conversations | 4 | Real booking inquiries |
| Cost per Conversation | $2.99 | Efficient lead cost |
For a service business, Messenger conversations are often the fastest path to booking. This campaign proved Savvi Body can generate real inquiries, not just passive views.
Direct lead channel — 4 real conversations started, each a potential booking.
Efficient cost — $2.99 per conversation is strong for service-based leads.
Clear audience insight — we now know exactly who responds best.
The engagement data made the next move clear.
Bottom line: Savvi Body's best buyers are overwhelmingly women 35+, with peak response in 45-54.
With 45-54 performing strongest — this should be the primary focus for future campaigns.
Strong view-to-engagement ratio proves video captures attention in this space.
4 conversations started is the right signal to build on — direct path to booking.
Modest clicks suggest the next phase needs a booking-focused call to action.
Now that we know who responds best, the next phase is about turning engagement into bookings.
Every business is different. See how we've helped others like you.
VIEW ALL CASE STUDIESGet in touch today. We'll build campaigns that generate real leads and real bookings — not just vanity metrics.
VIEW OUR PACKAGESSelect the area where you need the most help
This helps us understand your current setup
A quick look can reveal quick wins
Helps us spot quick wins before we chat
We'll review it before contacting you.
Helps us prepare specific insights for you
We'll review it before contacting you.
We'll reach out within 24 hours
We'll review your information and reach out within 24 hours with your personalized assessment.
